We can able to
expect brilliance from you.
For the madness in every copywriter's world.
Brilliance
is an attitude, brilliance is shoe shine.
Wear
some on your sleeve even as the snot and slur get you going to sharpen your
tools, take a harder stance, and cry the howl of hunger to your competition,
cry the river of blood and pick up your sword from never tiring of fight, the
good fight is tipped in gold and black, back to the navel gazer’s eye-think. In
Ink, for a moment, you gaze at that navel, glow
and emerge as a light-filled belly full of amber- the call to red- the fiery red
of action, midnight oil burning in silence. Breathe for a moment that air, of
gentle hands typing away gently, on a lone plank of
wood, hands at a canvas calling out to the muse, feel the seeker-
immersed in the world's most subservient position, and they're the ones who've exquisites to choose from. Are
you not one of them?
You
will plant the sack of rice you hope to devour, you will paint the garden of no thorns, you will
write the story of the sale, you will make it to the Big Idea, you will shine one on.
Its in you- an investment made in you, a promise you will make, a demand you will stake, a favour you will ask, a journey you will take.
Trust the smoke and your toxins, the air full of mischief theiving in your body like free radicals,
disappearing, now, into thin air. Not you. Not you, the
soul’s keeper, not you the watcher of the rye, not you- listener, the listener
of the pitter- patter of raindrops as they fall fervently on the paper, as if
they were spilling tears, straight from heaven, no less. Call the flow, of the muse and her artist- anew, for those
who look upon it as if it were mere- too busy for this shit, we have a customer.
Feel
the hours, the time that is relative. Not an absolute of this and that. Observe.
At this moment our brood has gone for a fight to win, to the now, the new now ,
no less. And at this moment, a wife waist deep in wait, patient for her husband
to come home, in another window. Then, a mother who cares for her toddler in the park. Birds are flying. At this moment, clouds are hovering above the city over small hoods,
panting, heaving as they deliver drops of respite here and there, over people awaiting its happy messages- writ by a poet up there, revived by a lone
typewriter typing fervently, at this point, here in time, here in space. A point, not measured by latitudes
and longitudes, but by intimacy between heart and mind, belonging together in a
world so ebullient, so fresh and anew, like the world’s finest coffee- from Coorg. All out of a
cubicle.
The real is not nearly enough, the
imaginal is what we want. Words. A new take. Songs. A new rhythm. Art. A new view.
"Think man, we expect no less than brilliance from you." you hear it from across the table.
Sure, that's easy.
To
be brilliant, you shine through coal and soot and blur
Through
and through 'late-into-the-night' days and your last good sleep
Through
heaven and hell.
Beyond
the veil, across the distance and beyond the silence…
While
some look stunned in awe, you do not claim that as a sign of brilliance
You
know through and through
That
making life easy by defining easier parameters has never worked, not even for
the few
Reach for the stars so you can land on
the moon
When the going gets tough -the tough
get going
Clean
up your act, writers and philosophers,
Your need is to grow and walk the way forward to glow.
Brilliance
us a attitude,
Brilliance
is a glow
A moment
of pure spur, onto achieving great things, day by day.
Parameters
are for measurements.
Brilliance
is for thinkers, doers and achievers.
Shine
on
Brilliance
is a state of mind
You
make brilliance come alive.
Glow, every day.
U are
the most important part of OUR enterprise.
So
yes, we can able to expect brilliance from you.
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